The research, plainly
McGlone and Tofighbakhsh showed people rating rhyming aphorisms as more accurate than identical-meaning non-rhyming versions — 'woes unite foes' beat 'woes unite enemies.' Fluency of sound gets misread as truth of substance.
The receipt: McGlone & Tofighbakhsh, 2000
What it means for events
The tagline that rhymes is the one repeated in the elevator — and repetition is the whole game. Craft the sticky phrase deliberately: rhythm, rhyme, alliteration. It's not decoration; it's the delivery vehicle the idea rides out of the building.
Where to run it
Message crafting
Engineer one sayable line per event — tested aloud, built for the elevator retelling.
Framework naming
Alliteration and rhythm make models portable: the tidy name gets quoted; the accurate mouthful gets forgotten.
Campaign lines
The rhyming registration hook outperforms its plainer twin — same claim, stickier vessel.
Seen in the wild
Related concepts
Now use it
Score your own event against principles like this one — or make the whole vocabulary official.
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