0
Score
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Streak
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Misses
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Pairs This Round
Round 1 of 2 — select a concept, then the event play it powers
The Concepts — how the mind bends
The Plays — how Cramer uses it at an event
Select one card from each column. A correct pair locks in mint; a miss shakes and teaches.
Deck Complete
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Transfer it: pick one concept you just matched. Where in your next real event is it currently missing — and what would the play cost to add?
Study Mode — the full deck, concept · definition · event play · Signal→Shift→Proof stage
Facilitator notes
Plain English first, always. Everything in this tool is real, published research \u2014 no invented neuroscience, no borrowed jargon. Here are the receipts.
Format: pairs on one device, 8–10 minutes, then 5-minute debrief. Debrief questions: Which pair did the room argue about — and why are those two concepts adjacent? Which play have we actually run at our own events? Which of the twelve is our event currently using zero times?
Evidence: every card carries its citation in Study Mode — Kahneman & Fredrickson (1993), Cialdini (1984), Kahneman & Tversky (1979), Ellsberg (1961), Kahneman (1973), Tversky & Kahneman (1974), Iyengar & Lepper (2000), Gouldner (1960), Dai, Milkman & Riis (2014), Norton, Mochon & Ariely (2012), Worchel et al. (1975). Round 2's hidden-definition format is retrieval practice — the testing effect (Roediger & Karpicke, 2006).
The teach: the misses matter more than the score — confusing Reciprocity with Social Proof in here is exactly how asks get mis-designed out there.
Next stop on the path → Prove it: The Lab Certification