Foundations
Do you know what each behavioral concept actually claims? Straight science, no tricks.
Practitioner
Real event situations. Diagnose which behavioral force is at work and choose the right intervention.
Strategist
The hard ones: competing principles, measurement design, and what to do when the science says your instinct is wrong.
Progress is held for this session. Questions shuffle on every attempt — retakes are a feature, not a failure.
Level Complete
Transfer it: pick the one scenario from this level that most resembles an event you actually run. What's the first change you'd make Monday?
Facilitator notes & the evidence
Plain English first, always. Everything in this tool is real, published research \u2014 no invented neuroscience, no borrowed jargon. Here are the receipts.
Running it live: Level I solo (8 min), Level II in pairs with debate before answering (15 min), Level III as a room \u2014 project each question, argue, then vote (15 min). The Strategist arguments ARE the training.
Debrief question: which Level III answer did someone in the room initially resist \u2014 and what would change their mind at a real event?
Evidence: questions draw on Kahneman & Fredrickson (1993), Fogg (2009), Kahneman & Tversky (1979), Cialdini (1984), Iyengar & Lepper (2000), Sweller (1988), Ellsberg (1961), and Dai, Milkman & Riis (2014). Scenario framings and the Signal\u2192Shift\u2192Proof interpretations are original Cramer teaching content.