First — name the event you're scoring
Score a real, specific event — your flagship, last year's SKO, the December showcase. Generic answers produce generic scores.
Your Behavioral Score
🔒 Your three biggest leaks are ready
Each leak is named with a specific, research-backed fix — plus a copyable scorecard for your team. Tell us where to send the full report and it unlocks instantly.
We'll send your results and occasional behavioral-design insights from Cramer. Unsubscribe anytime. No spam — that would be terrible behavioral design.
Transfer it: of the three leaks above, which one could you fix before your next event without asking anyone's permission? Start there.
The leaks above are design decisions, not fate.
A Cramer Behavior Audit walks your actual event — agenda, communications, and follow-up — through the full instrument set and hands you a prioritized fix list.
Book a Behavior AuditFacilitator notes & the evidence
Plain English first, always. Everything in this tool is real, published research \u2014 no invented neuroscience, no borrowed jargon. Here are the receipts.
With a client: have them score their real flagship live, on screen (10 min). Don't debate answers mid-flow \u2014 the leaks panel does the confronting for you. Debrief on the lowest stage bar first: "which of these three leaks would you fix before the next event, and what stops you?"
Evidence: questions operationalize loss aversion (Kahneman & Tversky, 1979), ambiguity aversion (Ellsberg, 1961), social proof and commitment (Cialdini, 1984), choice overload (Iyengar & Lepper, 2000), the Peak-End Rule (Kahneman & Fredrickson, 1993), cognitive load (Sweller, 1988), the Fogg model (2009), and the fresh start effect (Dai, Milkman & Riis, 2014).
Next stop on the path \u2192 Learn the four acts: The Behavior Lab